The Atlas 25L · Founding run
Whatever the
day demands.
One 25L pack for the gym, the commute and everything after. A place for everything, clean enough for everywhere.
Founding window closes 31 January 2027.
Founding price $119
First 100 packs only. $149 after launch.
Refund guarantee
Full refund if the run doesn't go ahead.
Australia-wide shipping
Estimated dispatch April 2027. Pre-orders close 31 January 2027.
Gold Coast, QLD
Designed by a solo founder.
What fits
Room for your whole day.
-
01
Main compartment
25 litres for your gym kit, a change of clothes and everything else you carry in a day.
-
02
Laptop sleeve
Padded, fits up to a 15-inch laptop.
-
03
Quick-access front pockets
Keys, wallet, headphones and the small stuff, always within reach.
-
04
Side mesh pockets
Bottle or shaker on the outside, where it belongs.
-
05
MOLLE webbing
Clip extra gear to the outside when the day needs it.
The details
Built properly.
Shot from the production sample. 500D nylon, YKK zips, laser-cut MOLLE and ATLAS hardware throughout.
- Capacity25 litres
- Shell500D nylon
- ZipsYKK
- AttachmentFull MOLLE webbing
- LaptopPadded 15-inch sleeve
- Weight1.2 kg
The film
Built for further.
Same pack on the ridge as on the tram. 500D nylon and YKK zips that don't care where the day goes.
How it works
The founding run.
No warehouse of stock and no guesswork. The first production run gets made once enough people back it.
Claim your number
Pre-order during the founding window at $119. Every founding pack is numbered, #001 to #100.
We hit 80, we build
Once 80 packs are claimed, the order goes to the factory. You'll get build updates by email.
It ships to you
Estimated dispatch April 2027, with tracking to your door.
If we don't reach 80 founding members, everyone gets a full refund. No catch.
Why ATLAS exists
Built because I couldn't buy it.
I could never find a gym bag I actually liked. The ones with enough room and compartments for my everyday gear looked like they belonged in a locker room. The clean-looking ones couldn't fit half of what I carry.
So I designed the one I wanted: a 25L pack with a place for everything, that looks just as right outside the gym as in it.
ATLAS is just me, on the Gold Coast. The founding run is how the first batch gets made. If enough people back it, it goes into production. If not, everyone gets their money back.
Jacob — Founder
FAQ
Before you order.
When will my pack ship?
Estimated dispatch is April 2027. Pre-orders close 31 January 2027, then production and shipping take roughly 10 weeks. You'll get a confirmed date by email as soon as the factory locks in production.
Am I charged now?
Yes, at checkout. If the run doesn't go ahead, you're refunded in full to your original payment method.
What if the run doesn't hit its target?
If we don't reach 80 founding orders by 31 January 2027, every founding member gets a full refund. You lose nothing for backing it.
Can I cancel?
Yes. Cancel any time before production starts for a full refund. Reply to your order email or use the contact page.
Why is the founding price lower?
The first 100 packs are the founding run. They're numbered and priced at $119 instead of $149, because you're backing it before it exists.
Is 25L big enough for me?
25 litres fits a full gym-and-work day: a change of clothes, a pair of training shoes, a towel, a 15-inch laptop in the padded sleeve, plus a shaker or bottle in the side mesh pocket. Keys, wallet and headphones go in the quick-access front pockets. If you regularly carry more than that, or need room for a full-size duffel's worth of gear, it may be too small.
How much is shipping?
Shipping options and prices for your address are shown at checkout before you pay.
Founding run
Get a founding number.
100 numbered packs. One production run. Once they're claimed, the founding run is done.
Founding window closes 31 January 2027.